Promoting Creativity

Exterior of Concrete, designed by Office for Metropolitan Architecture (OMA). Image credit: Mohamed Somji. Photo courtesy Alserkal Avenue.

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Concrete, OMA's first completed project in the United Arab Emirates, opens at Alserkal Avenue

Alserkal Avenue has inaugurated Concrete, its new space in the Avenue and the first project to be completed in the United Arab Emirates by the Office for Metropolitan Architecture (OMA), founded by Pritzker Architecture Prize Laureate Rem Koolhaas. 

At the crossroads of modular design and modern architecture, Concrete is a collection of warehouses that have been conserved and re-imagined, offering the dimensions and volume of industrial spaces for a variety of projects. Marking the first instance of such flexible, adaptive architecture in the United Arab Emirates, Concrete is set to have a lasting impact on the cultural sector in the region. 

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Julia Lukacher, julia@suttonpr.com, +1 212 202 3402


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