Pinacoteca Agnelli

The Pinacoteca Giovanni e Marella Agnelli opened in September 2002 in a space designed by Renzo Piano inside the historic Fiat industrial complex in the Lingotto district of Turin, which lends the industrial site its name. The Pinacoteca permanently houses 25 masterpieces from the private collection of Giovanni and Marella Agnelli, marking the final step in the twenty-year-long redevelopment of the site. The collection contains artworks from between the 18th and 20th centuries, ranging from the Venice of Canaletto and the Dresden of Bellotto to a group—unique in Italy—of seven masterpieces by Matisse. Since 2006, when Ginevra Elkann joined the as executive Vice-President, the Pinacoteca has curated a programme of temporary exhibitions and events dedicated to the theme of collecting, in order to supply new cues of knowledge, analysis and study to a broad public.

Sutton PR are working with the Pinacoteca Agnelli to promote the launch of their co-publication with the Ullens Centre for Contemporary Art (UCCA) of a bilingual Chinese and English publication, The future will be… (China), the first book in a series curated by Hans Ulrich Obrist (Co-director of Exhibitions and Programmes and Director of International Projects, Serpentine Gallery). The launch will take place in HK during ART HK 12 and will be accompanied by a panel discussion at the Asia Society. Sutton PR are in charge of delivering an international media campaign and introducing the Pinacoteca Agnelli to new audiences in Asia.